Lakeland Dairies approached us to help them launch a brand new milk drink into the fiercely competitive ‘impulse drink’ sector, fighting against the likes of Coke and Innocent for share of wallet.
Action
We needed to design a website that worked on a number of levels. It needed to reflect the quirkiness of the brand and deliver a distinctive tone of voice. What’s more it had to appeal to consumers and trade alike, to make them either want to buy or stock this great new product.
Result
Modern Milk is making great strides into the impulse drink sector, including being listed by Tesco 3 months after launch, thanks to a great product supported by a website, social media, events and press advertising that help to set the brand apart.
Take a look at the website
