Sony Pictures needed a retail marketing agency who could help bring the new Smurfs 3D film to life and help sell the film into every retailer worldwide – through point of sale and sales promotion techniques.
Action
Following a successful international four-way pitch, we set to work creating a portfolio of point of sale visuals and sales promotion ideas to bring the Smurfs alive in the biggest retail chains across the world.
Result
Our designs helped Sony Pictures successfully sell the Smurfs 3D into multiple international retailers, including Tescos, to help make it one of Sony’s most successful films of 2011.
