Point of Purchase

With over 70% of all purchase decisions made in-store or online at the point of purchase, brands are now recognising the valuable part that shopper marketing has to play in sales performance.

No longer is the point of purchase a place where product is simply put on display and therefore sold, it is now a battlefield, where brands fight for attention and a share of the shopper’s wallet.

With decades of experience working with some of the world’s top retailers and brands, we are best positioned to help your brand maximise its impact at the point of purchase.

Through shopper and retailer insight we can help you to maximise your point of purchase activity both in-store and online to drive awareness, consideration and motivation to purchase your brand.

Our expertise

Sales promotion |  Point of Sale | Literature | Experiential campaigns and product demonstrations | Promotion via retailer communication channels | Packaging | Store colleague communications