Shopper Journey Mapping

Do you what journey your shoppers take? What the key barriers to purchase are? Where the key touch points are?

Tough economic conditions combined with an explosion in new technology and an appetite for all things digital means that shoppers no longer follow a simple linear path to purchase.

It all starts from the sofa

Well, it might not be the sofa exactly (it could be the shower), but it’s important to recognise that the shopper journey starts at the point where people identify a need to purchase, wherever that might be! They might not know what brand they want or what retail channel they will use to purchase from, but this is the moment when shopper marketing kicks into action.

Map your shopper journeys to identify areas of opportunity

In reality, a shoppers’ path to purchase changes hugely depending on the shopping mission they have to undertake. Knowing the percentage of your shoppers that are Dreamers (wandering, gifts and treats), Hunters (deal chasers, weekly shop, stock-up) Finders (impulse, last minute, top-up, emergency) or Keepers (Loyalists) impacts the key touchpoints you need to influence to influence the sale. To find out more, why not get in touch.

Our expertise

Shopper journey mapping | Accompanied shops | Exit surveys | Focus groups | In-depth interviews | Eye-tracking studies | Identification of sales barriers | Key touchpoint identification